Get to know us better.
Signs Direct is a Whakatane-based sign and design company supplying top quality signs products, innovative design ideas and digital imaging nationwide.
The success that separates us from the competition is the personalised service offered by our experienced team who have a wealth of knowledge and expertise in sign production and digital print management collectively spanning over 25 years. With exceptional customer service, attention to detail and competitive pricing we believe in going the extra mile to provide great results for our clients and we take pride in delivering the highest standard of work on time and to suit any budget.

Our client base is varied from small local business owners to large multi-national organisations located all over the country. Signs Direct are proud sponsors of many community groups within the Eastern Bay of Plenty including The Whakatane Kiwi Project, Whakatane Plunket and The Whakatane Lions Club.

Give us a call for your next sign project.

What we do.
Many sign companies only provide products, Signs Direct provides so much more.
We cover all aspects of sign manufacturing from building signage and vehicle graphics to corporate stationery and large scale digital printing. We know great signage is vital in promoting your business which is why at Signs Direct we can design and create sign solutions that effectively communicate your message and portray your company's image to your target market.

Graphic Design

  • Logo Design
  • Brochures
  • Business Cards
  • Letterheads
  • Flyers
  • Advertisements
  • Campaigns
  • Internal Signs
  • Corporate Manuals

Sign Solutions

  • 3D Lettering
  • Illuminated Signs
  • Real Estate Signs
  • Banners and Flags
  • Post and Panel
  • Vehicle Graphics and Wraps
  • Window Graphics
  • Footpath Signs
  • Road Signs
  • Billboards
  • Building Signs
  • Wall Decals
  • Truck and Marine Signage

Business Branding

  • Branded Promotional Items
  • Screenprinting
  • Embroidery
Using the latest technology in Latex Printing from Mimaki, we produce clearer prints with more vibrant colours.
A sample of our work.
Our signs are designed to be seen, and we have considerable experience when it comes to providing you with the best solution for your brand.
Whether you want to advertise on a building exterior, update your existing signage or smarten up your vehicle fleet, we can advise you on the best available options. We understand how important first impressions are to your success so by assessing your individual needs, our signs and graphics solutions add value to your budget, bringing the best results for your business.
Meet our awesome team.

Steve has more than 15 years experience in the sign industry. Before he became a signwriter, Steve completed a Certificate in Design and Craft at CIT in Wellington and later a Certificate in Computer Graphics in Auckland in 2000. Steve and wife Rachael purchased Signs Direct in December 2010, since then the Signs Direct team have been working hard to deliver the best signage solutions to their clients.


Keanu completed his apprenticeship in 2018. Learning his craft on the job at Signs Direct.


Darren also has 15 years experience in the sign industry. Previously working with Steve early on before moving away, he has since returned and joined the team at Signs Direct.

Stay in touch with us.
We would be delighted to assist you with your signs and graphics requirements

Signs Direct
42 Valley Road
New Zealand

phone & fax:

Phone: (07) 308-7521


Signs Direct - Your Complete Sign Service Professionals